CHALLENGE
Uber and Cancer Research challenged us to produce a series of short form activation videos to help raise awareness of their campaign to encourage Londoners to donate a shoebox to fight cancer.
APPROACH
We wanted a celebratory, feel-good tone with the sense of the people of London coming together for a common goal. In this way, we created and developed 5 narratives with a diverse cast, and follow the characters as their stories intertwine.
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