Smarkets were looking for a non-traditional recruitment video to help them attract entrepreneurial self-starters. They wanted to communicate to candidates that they would be joining a growing team that empowered teams through self-autonomy and and a flat hierarchy environment.

In keeping with their democratic work policies, we wanted to create a laid-back, behind-the-scenes feel to the interviews using handhelds cameras. We injected the film with a sense of fun, showing off the stand-out features of the work life.