Uber Egypt were looking to produce a cinematic teaser to help launch a Q&A with Mo Salah and Egyptian comedians which was shot in The Royal suite of The Ritz.

We knew time would be short with the ‘Egyptian King’, so we choreographed the entrance scenes with Mo Salah through the iconic lobby up toward the Royal Suite. Combining a photoshoot, press conference live stream, and extended candid interview, we created an asset library for social media and Egyptian television to promote Mo Salah’s sponsorship.