CHALLENGE
To redefine what it means to #standstrong for Buffalo Trace distillery. The initial social media campaign is to invite people to share personal stories around the five pillars of strength; knowledge, resilience, purpose, courage and humility.
APPROACH
Our photography partner Benjamin Swanson approached the subject with the aesthetic of distilling whiskey infusing the visuals; warm tones, thick air, and a lot of ambient texture to evoke the classic distillery feeling. The spot lighting allows each concept of strength to shine forth.
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