What is Stock Footage?

Stock film, stock video, or b-roll is usually a video clip that is less than a minute long, created to reflect a generic idea. The footage can be used in an endless range of types of video production. From business and commercial to lifestyle and leisure. Basically, if you can dream it up, someone has shot stock footage of it.

Working With Stock Footage

Working with stock can be a tricky game.

There’s lots of bad stock out there, which has given it a bad reputation over the years. But if you know where to look, there are some great creators shooting stock footage that doesn’t look… “stocky”. With production costs falling, talented producers and DPs can get a hold of high-quality cameras, great lighting setups, and talented actors and models to create content that is really cinematic and striking. And the effect? Stock footage has become an integral part of any filmmaker’s toolbox.

Why use stock?

Stock can help you:

• Save time

• Save money

• Get the shots you just can’t figure out how to get

How can I use it?

Stock can be a great way to get your message out to your audience on a smaller budget than a full-scale commercial. All we need from you is your script, visual references, and a brief, and we’ll piece together the rest. With unlimited access to our library of premium, striking, and cinematic stock footage we can create imagery that communicates your message with clarity and energy.

Stock is quick

Creating a video with stock can take your production time from multiple weeks of conceptualising, shooting, and editing down to a matter of days, with only pre-production and postproduction to worry about, turning around stock footage videos can be something of ease.

Conclusion

Stock is a quick and easy way (especially during Lockdown) to get a high-quality video out to your audience. There are vast libraries of really great stock that our editing team can use to create engaging content suited to your requirements.

Here to Help!

If you have a message that you’d like to get out to the world or you’d like us to help develop an idea, please get in touch on 020 7293 0877, visit our contact page or email hello@habituamedia.com