THE WHAT
Video Production
Behind every great piece of content there is always an original, and often very simple, creative thought. This is the hardest part of the process to get right. An infectious creative thought can create a tidal wave across audiences. It’s what defines and distinguishes brands, setting them apart from each other.
“Curiosity about life in all of its aspects, I think, is still the secret of great creative people.” Leo Burnett
Not to be underestimated, scripting gives each video a tone and style of its own. It gives life and reality to the characters, creates emotion, movement, energy and expression. All great content begins with a script that is on-point; concise, direct, impactful and evocative of the brand or message.
This is the opportunity to experiment and test out bold ideas — the more time spent writing, the stronger the result will be.
“People won’t remember what you said… they will remember how you made them feel”. Maya Angelou
As the narrative evolves from concept to script, our team begins to visualise how the project will be realised. Using mood boards, storyboards and reference films, we provide comprehensive breakdowns of how each scene will be constructed.
This is our compass for shooting, a watertight plan that in turn allows us to experiment with and deviate from safely.
“Everything is decided on paper… I think a film should be made on paper ahead of time.” Alfred Hitchcock
All Video Services
BRANDED CONTENT
The perfect way to engage with your community. In a short amount of time we’ll communicate your product or service and captivate audiences online.
COMMERCIALS
Working from conception to writing, storyboarding and the final cut – we can ensure you’ll have a commercial with innovation and style to deliver your message.
SOCIAL MEDIA CAMPAIGNS
Our social media marketers & filmmakers can create attention grabbing content for Facebook, Instagram, and YouTube with your viewers in mind.
MINI DOCUMENTARIES
Our documentary filmmakers craft elegant, artistic, and informative documentaries that inspire debate and inform audiences.
FUNDRAISER VIDEOS
Whether it be a Kickstarter campaign, your seed round or Series A, we’ve worked with companies in creating supporting content that can bring your company’s future vision to life.
ENDORSEMENT/SPONSORSHIP
Enhance the power of influencers and sponsors with a video that leaves a lasting impact on your audience. Integrating high quality videos with the powerful reach of influencers will generate more buzz around your brand, product and message.
BEHIND THE SCENES
Behind the scenes are engaging and informative videos that brings to life the creation of an event or project. Habitual’s team of creatives can shed light on how the hard work and dedication of your crew made your project come to life.
EXPLAINER VIDEOS
Explainer videos tell your brand’s story or demonstrate a new product, saving your consumers time and capturing their imagination. They are a great ways to clearly get across your brand’s message and values in a short eye-catching video.
RECRUITMENT VIDEOS
We do recruitment videos differently. Our open approach means we can visit your company and hear the authentic stories of your employees. We’ll find what makes your business tick and showcase it for the world to see.