CHALLENGE
To create a five-part series to help True communicate their 5 key segments of their business model. The film was to premiere at their rebrand launch event, so hard to explain and excite their audience of investors.
APPROACH
Our approach to producing this series of rebrand videos was ‘future-focussed’, as such we visualised their live network consisting of startups, investors, retail specialist and portfolio companies. Our team made a film for each aspect of the live network, and an all-encompassing explainer. The structure of the series reflected the ‘live network’ visual branding, reinforced by distinct lighting on set.
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